FeatureWIRED
The Founder Who Burned His Own Pitch Deck
1.2M reads
Words That Hit
Like a Headline.
Sell Like a
Secret.
Helped Lattice launch to 14,000 signups in 72 hours.
// Copywriter · Essayist · Strategist
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WIRED·The Atlantic·Fast Company·MIT Tech Review·TIME·New York Magazine·Bloomberg·Stripe·Lattice·Figma·Y Combinator·Linear·WIRED·The Atlantic·Fast Company·MIT Tech Review·TIME·New York Magazine·Bloomberg·Stripe·Lattice·Figma·Y Combinator·Linear·
// 01 — Published Work
The Trophy Wall.
From startups to household names — the work speaks first.
EssayFast Company
Why Every Startup Manifesto Sounds the Same
Shortlisted, Digital Press Awards 2024
LongformThe Atlantic
Silicon Valley's Language Problem
Reprinted in four languages
Editor's Pick
LaunchLattice
Launch Copy: 0 to 14,000 Signups
72-hour campaign
OpinionMIT Technology Review
The Last Human Sentence
840K reads · 3.2K shares
Best of 2024
BrandStripe
Annual Report Narrative 2024
Distributed to 4.2M merchants
FeatureTIME
Founders Are Writing Themselves Out of Their Own Stories
2.1M reads
CampaignY Combinator
Demo Day Brief: Twelve Startups, One Voice
Avg. raise: $3.4M per company
InvestigativeNew York Magazine
The Newsletter Industrial Complex
Shortlisted, ASME 2024
Cover Feature
SaaSLinear
Product Launch: Ship Faster, Think Deeper
38% trial conversion rate
ProfileBloomberg Businessweek
The Copywriter Who Outlasted the Algorithm
Front-page digital placement
SpeakingFigma
Config 2024 Keynote Script
210K live viewers
// 02 — Client VoiceWhat Founders
What Founders
Actually Said.
"
We hired three copywriters before Byline. The other three wrote for search engines. This one wrote for humans — and our board forwarded the launch email to their LPs.
Marcus Osei
CEO, Lattice
"
I stopped the layout at 11pm and rewrote the cover story around a single sentence from the brief. That's how good the copy was. It stopped thumbs. It stopped editors.
Priya Nair
Features Editor, New York Magazine
"
Every agency we've used writes in the same dialect of corporate nothing. Byline writes like someone who actually read the product, used it, and cared about the outcome.
James Whitfield
Creative Director, Instrument Agency
// 03 — EngagementsWhat You Can
What You Can
Commission.
01Starts at $4,800
Launch Narrative
The words that make a product launch unforgettable — manifesto, homepage, email sequence, and the single sentence that ends up in every press article.
- Homepage copy
- Launch email sequence
- Press brief
- Brand manifesto
02Starts at $2,400
Longform & Features
Deep-reported, sharply structured essays and features for publications that hold the front page. The kind of piece people email to strangers.
- Reported essay
- Op-ed
- Cover feature brief
- Ghostwritten founder voice
03Starts at $6,500
Brand Voice System
A complete linguistic identity — tone guidelines, vocabulary, sample copy in three registers — so your whole team writes like your best writer.
- Voice & tone guide
- Vocabulary system
- Sample copy bank
- Workshop session
04Rate card on request
Agency Brief
Sharp, deadline-ready copy for agencies who need the best work without the overhead. NDA standard. Turnaround in 48–72 hours.
- White-label copy
- NDA included
- 48hr turnaround
- Two revision rounds
Your next piece deserves better than a content mill.
Hire This PenThree fields. No form trauma. Calendly or Typeform — your call.